An eye-opening advertising campaign against child abuse.
Unicef challenged us to mobilise local authorities against child violence. The award-winning solution was a clear message conveyed on classic and interactive posters placed in strategic locations.
In Angola, child abuse and violence are frequently overlooked by those responsible for protecting the most vulnerable. Against this backdrop, Unicef challenged Born to raise awareness and change this reality.
We knew that our target audience was people in positions of power within the communities: Education Agents, Police Authorities and the Health Community. Professionals on the front line who are vital to spotting and intervening in these situations. That's why we developed a mobilising concept that communicated our message clearly and effectively:
‘Open your eyes to violence against children'
The campaign was implemented in the press and on leaflets distributed in key areas and featured special interactive posters. It was considered one of the Best Ads by Ads of the World.
