In Portugal, we highlight the vitality of the real estate sector with the rebranding of the historic Belas Clube de Campo and the creation of the Native brand, the first project by Kronos Homes in Belas. The Clarissas were also born, and their story captivated us and will once again transform Greater Lisbon. Further south, Arcaya was created in Vilamoura, a project led by Bondstone that is transforming the relationship between property developers and sustainability in the Algarve. We also revived the Designing Life magazine for the S+A studio, a tradition in which we take great pride. Mext – Engineering Ideas was also launched for Mota-Engil, adding innovation to a decades-long story. The rebranding of the Nors Group was also completed, a two-year project that transformed a 90-year-old Portuguese group into a unique brand across three continents. Continuing in Portugal, we developed the “Loves Me” app to accelerate the digital transition of Sonae Sierra and the Christmas campaign for its shopping centres, where we encouraged more heartfelt consumption. We also created the campaign for APCL aimed at everyone, even those who tend to go against the grain. We travelled with Tivoli Hotels & Resorts through A Timeless Love Story, which took us to unique destinations we already miss.

In Angola, we drew attention to “The Invisibles” in a bold campaign for Fidelidade, worked with ZAP and Africell to bring the latest technologies to consumers, scored with the ZSport TV channel brand, and elevated Standard Bank’s value proposition with the launch of new services for the Private segment. To add a refreshing touch to the year, we unveiled the new Sumol manifesto in Angola, which has even more energy and flavour.

Above all, we had fun as a team and with our clients. We learned from the challenging moments but, more importantly, took the best from every relationship built or rebuilt this year. And we carry that forward with us into 2025.